Japanese firm pays US$7 to scan and capture people’s brainwaves, turn them into art
Firm says it can turn your innermost thoughts and emotions into saleable creations; people in Japan keen to ‘monetise the mind’
A Japanese company is inviting people to “sell their brainwaves” so they can be turned into art.
The firm has attracted significant online attention by offering to transform the inner thoughts and emotions of people into works of modern art.
Once this is done, BWTC Metaverse Store in Tokyo’s Chiyoda district sells the brainwave artwork.
Its “Buying Brainwaves” slogan is prominently displayed at the shop front and immediately draws curious onlookers.
The firm aims to challenge conventional ideas of artistic creation by showing that brainwave data can go beyond scientific graphs to become distinctive visual masterpieces.
For just 100 seconds of brainwave scanning, participants can earn 1,000 Japanese yen (US$7).
The process is simple. Go to the shop, put on a special brainwave-scanning device and relax.
Your brain’s unique activity is captured and instantly transformed into a personalised piece of art.