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Outrage over Korean saleswoman kneeling after scolded by customer for telling son not to run

Mother of boy launches humiliating tirade against innocent member of shop staff; forces worker to rub hands together in apology

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A woman shop worker in South Korea was humiliated and abused by the mother of a child she told off for running around the premises. Photo: SCMP composite/Shutterstock/threads@hi_na.love_
Yating Yangin Beijing

A woman worker at a discount chain outlet in South Korea who reminded a youngster not to run around for safety reasons sparked an angry and humiliating outburst from the child’s mother.

The mother became aggressive, verbally abused the member of staff and even forced her to kneel in apology.

The November 21 incident, which has ignited a wave of outrage online, took place in Daiso, a popular Japanese budget retail chain in Suncheon, South Jeolla province, South Korea.

The humiliated member of staff is seen kneeling in front of shelves in the shop. Photo: X
The humiliated member of staff is seen kneeling in front of shelves in the shop. Photo: X

A child was seen running around near the shop’s entrance and exit, prompting a woman employee in a red uniform to express concern.

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She kindly approached and said: “Running around like this is really dangerous.”

However, what was intended as a gentle reminder sparked an aggressive reaction from the child’s mother, who appeared to be in her late twenties.

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The woman began shouting profanities at the member of staff and even threatened to file a complaint with Daiso headquarters.

Footage that later circulated online shows the employee visibly shaken by the verbal assault and threats.

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