Russian fitness coach gains 25kg in junk food marathon to sell weight loss courses, dies at 30
Online influencer gorges on cakes, pizzas, pastries, dumplings and chips before dying in his sleep, sparking warnings about extreme eating
A Russian fitness coach who died from a binge-eating challenge while promoting his weight loss courses has raised concerns about extreme stunts.
The 30-year-old influencer on Russian social media, Dmitry Nuyanzin, died in his sleep in Orenburg in November.
Nuyanzin reportedly binged on junk food to gain at least 25kg before showing how fast he could lose the same amount of weight.
He did so in an attempt to promote his weight loss courses.
Nuyanzin told his thousands of followers that he was carrying out the marathon plan to consume 10,000 calories a day – five times the acceptable average for most adults – to increase his weight.
The food he ate each day included a plate of pastries, half a cake, 800 grams of dumplings with mayonnaise, two pizzas and chips as snacks.
Nuyanzin documented his extreme challenge daily on his account.