Chinese TikTok influencers apologise for videos of lavish spending including a US$1,500 haircut, US$53,000 bed and a US$61,000 suit
- Influencer Xiaoyu shared experiences at a postpartum centre that cost 2 million yuan (US$307,000) a month
- A number of influencers have been criticised by Xinhua for ‘corrupting’ the ‘social atmosphere’
Big Logo, a food influencer famous for videos of him dining in expensive restaurants, said on Sunday that he was sorry for his “thoughtless” videos about lavish presidential suites at some hotels after he was denounced by Xinhua news agency last week.
Influencer Xiaoyu, who shared experiences at a postpartum centre that cost 2 million yuan (US$307,000) a month, also apologised for his “overly entertaining” and “misleading” video singled out by Xinhua.
Both men, who were among a series of influencers criticised by Xinhua for “corrupting” the “social atmosphere”, have apologised in their latest video posts and deleted the clips targeted by state media.
Since Saturday Douyin started sending a reminder saying “Please consume rationally. Keep a healthy consuming attitude” to people searching the two men’s accounts.
Last week Xinhua warned against the growing popularity of short videos showing off wealth on live-streaming platforms, arguing the influencers making the clips were “blindly pursuing clicks and benefits, and ignoring social responsibility”.
