China calls for boycott of ‘overly entertaining’ entertainers and ‘sissy idols’ in continued purge of popular culture industry
- China has been cracking down on the entertainment industry in the wake of recent scandals
- China’s media regulator wants traditional culture promoted, a ‘correct beauty standard’, and a boycott of ‘sissy idols’ and vulgar internet celebrities
China’s top media regulator has announced a boycott of what it called “sissy idols”, among other new guidelines, during an ongoing “clean up” of the entertainment industry.
The eight-point plan, which calls for “further regulation of arts and entertainment shows and related personnel”, was released by the National Radio and Television Administration on their website on Thursday morning.
Under the section “boycotting being overly entertaining”, the notice stated there needed to be more emphasis on “traditional Chinese culture, revolution culture, socialist culture” and that they will establish a “correct beauty standard”, including boycotting “sissy idols”, vulgar internet celebrities.
It called for commentators to spread more positive values, as well as for television and internet entertainment associations to provide more training and self-discipline.
