Two hosts fired and talent agency loses client after Chinese live-streaming hosts mock ‘sissy idol’ representing Thai cosmetics brand
- The two hosts said the celebrity brand ambassador was ‘neither male nor female’ after he left the show
- The backlash was nearly instant, highlighting how popular these idols are in China
A Thai cosmetics brand ended its relationship with two live-streamers and terminated the contract with their talent agency after the show received instant backlash for mocking a “sissy idol”.
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After he left the show, fans asked in the comment section whether he would return.
The two hosts, who called themselves Mengmeng and Xiaowei, responded by saying, “that person is neither male nor female, and immature, we do not know that person!”
The backlash was immediate, and fans piled on the hosts, criticising them for personally insulting the idol who had merely made an appearance for the brand.
“It’s an issue of professional ethics. The host was trying to sell cosmetics but spoke in derogatory terms in front of an entire audience of consumers,” wrote a person on Weibo.