How 2023 earnings of China’s top 5 online influencers blow high net worth of some Hollywood icons out of water
- China’s mega-successful online influencers earn huge piles of cash in 2023
- Controversy, comedy, literature turn e-commerce opinion leaders into stars
A list of top-earning online influencers in China has been released and it showcases the net incomes of 2023’s 50 most successful online broadcasters.
As announced by the Guangdong E-commerce Summit Forum, leading the pack is Crazy Xiaoyangge, with a staggering yearly net income of 3.21 billion yuan (US$451 million), followed closely by Xin Youzhi and Austin Li Jiaqi, who earned more than 3 billion and 2.3 billion yuan respectively.
The yearly earnings equalled or even surpassed the total net worth of some globally recognised Hollywood celebrities such as George Clooney, Arnold Schwarzenegger, and Brad Pitt, with net worths of US$500 million, US$450 million, and US$400 million respectively, according to Cosmopolitan and Biography.
Despite controversies involving counterfeit goods and showing disrespect to customers, the influencers’ impressive incomes underscore the popularity of live-streaming sales in China.
Here, the Post lists the top five biggest earners of 2023 in reverse order.
5. The Boss Seven
US$37 million
