World’s richest YouTuber MrBeast sparks global frenzy with US$25,000 cash giveaway to each of 10 random followers in wake of China debut
- US online personality famed for high-production-value videos, philanthropy
- Cash-giveaway post on X gets 3.5 million reposts, 2.1million likes
MrBeast, the world’s richest YouTuber, has bolstered his blistering arrival on social media in China by sparking a fresh global frenzy with a cash giveaway offer of US$25,000 to each of 10 random individuals.
The US-based online personality – whose personal net worth is estimated to be US$500 million – is famous for his extravagant, luxurious and bold videos which cover everything from philanthropy to science experiments and survival challenges.
Super successful MrBeast – whose real name is Jimmy Donaldson – has attracted a vast audience, the Chinese portion of which has exploded since he officially launched on the mainland video platform Bilibili on January 22.
In an introductory video on the platform, the 25-year-old said: “Right now we’re doing around 200 million views a video. We have an audience basically all over the world except China, so I thought it would be cool to start getting the content over to China.
“I’m just super curious to see what everyone over here in China thinks of the videos I make. It’s going to be a fun ride!”
In a post immediately following his Bilibili launch, MrBeast pledged US$25,000 to each of 10 random individuals who reposted his giveaway post and followed him on X, formerly Twitter, the giveaway sum being derived from the earnings made from the video.