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China food delivery platform names Jay Chou as brand ambassador, supported by lookalikes

Group of imitators including a wedding singer and pancake vendor strike internet gold by donning delivery driver uniforms; get 140 million likes

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The Chinese food delivery company, Meituan, has named famous singer Jay Chou as their brand ambassador and a video featuring four Chou impersonators supporting him has gone viral. Photo: Weibo/Douyin
Zoey Zhang

A quartet of singer Jay Chou lookalikes in China has produced a video supporting the pop idol’s new role as a delivery brand ambassador, sending social media into a frenzy of laughter.

On December 18, the Chinese delivery giant Meituan unveiled Chou as its brand ambassador following their high-profile partnership with actress Liu Yifei.

Known as the “King of Mandopop”, the Taiwanese singer-songwriter has amassed more than 23 million followers on mainland social media thanks to his musical innovation and diverse styles.

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In Meituan’s official promotional video, Chou uses his signature “Jay-style” Taiwanese tone, exclaiming, “Wow, that was fast,” to emphasise the service’s speed of delivery.

The real Jay Chou, above, on a promotional poster for the food delivery giant. Photo: www.ettoday.net
The real Jay Chou, above, on a promotional poster for the food delivery giant. Photo: www.ettoday.net

In another clip, he orders milk tea on a chilly winter day and it arrives piping hot.

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