Property developer in China accused of ‘consuming women, selling vulgarity’ for turning models’ bodies into floor plan brochures
- A video showing people gathered around and taking pictures of two models with floor plans painted on their back went viral in China last week
- Other companies have previously used female models partially naked as floor plan displays and caused controversy
A real estate developer in central China has been accused of ‘consuming women’ and ‘selling vulgarity’ and halted from making sales after using female models as human brochures with floor plans painted on their backs, local authorities said.
At the promotion event in Xian, Shaanxi province, last week, two women wearing backless dresses displayed floor plans of a mid-range property project drawn on their backs to lure potential buyers, according to a video widely shared on social media.
In the showroom of the Xian Fengjiaruiqi Real Estate Development Co., some customers were taking pictures of the models while they posed on a stage with their back to the audience.
Many have criticised the marketing campaign as “consuming women” and “selling vulgarity”.
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Chinese real estate developer displays floor plans on models’ backs
“I guess the logic behind it is that women are cheaper than paper?” one user wrote on Weibo.
State media outlet Guangming Daily condemned the marketing campaign for objectifying women.