Top Chinese university under fire for using sex to sell school
- Nanjing University published photos online of beautiful women holding signs with sexually suggestive text
- The school removed the photos after an immediate backlash online
One of the top universities in China is under fire for using women to lure applicants in a sexually suggestive online advertisement, with critics saying the college is objectifying women.
Nanjing University (NJU) posted the advertisement on Weibo on Monday, the first day of the gaokao exams, China’s national college entrance tests.
The advertisement featured six photos of current students holding up signs in front of different parts of the campus.
Two of the photos attracted the most criticism. One included a pretty woman holding up a sign that read, “Do you want to live at the library with me, from morning till night?” and the other said, “Do you want me to become part of your youth?”
The other photos, especially when men held up the signs, did not feature the seemingly suggestive text. For example, one man was pictured holding a sign that said, “Do you want to become an honest, diligent and ambitious NJU student?”