Family of groom in China shuns tradition, displays ‘zero bride price’ sign on big day, says ‘love not measured by money’
- Feast at home of groom serves instant noodles, no cigarettes, wine
- Parents back humble newlyweds who friends say are very much in love

The family of a husband-to-be in China held up a “zero bride price” sign on their way to pick up the bride on the wedding day, prompting a discussion on social media about marriage traditions.
On January 16, the big day for a couple from northern China’s Hebei province, the groom’s family spent two hours walking from the bride’s home back to the couple’s future home in the neighbouring town.
The groom pulled the bride in a two-wheeled cart led by two of his relatives who held up signs that read “zero bride price” and “no cigarettes, no wine, no pressure”.
Traditionally, men in China pay a woman’s family a price that ranges from 10,000 yuan (US$1,400) to one million yuan.

Zero bride price is still considered unconventional, but increasingly accepted among the younger generation.