Young women in China abandon traditional beauty standards to ‘imitate’ Western habits like wearing yoga pants, eating ‘white people’s food’
- Growing numbers of young mainland women seek more relaxed lifestyle
- Online observers say copying Western ways is not always possible in China
Young women in China are abandoning traditional beauty standards and mimicking Western lifestyle choices by eating healthy “white people’s food” and copying their clothing choices.
Females across the country are shunning patriarchal norms as China witnesses the rise of a new trend which has been dubbed “white women aesthetic.”
It reflects a growing desire to embrace a more relaxed lifestyle and a desire to attain middle-class status, according to a report by Huxiu.com.
The phrase “white women aesthetic” recently emerged as a buzzword on the Xiaohongshu social media platform, accompanied by the slogan – “Question white women, understand white women, become white women” which is gaining currency online.
The lifestyle switch is characterised by Lululemon yoga pants, Stanley thermos and “white people’s food” which is considered to be healthy.
Women are being drawn to a range of products, from tank tops and yoga pants to backpacks and thermos, indicating a shift towards a more relaxed and comfortable way of life.