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China's population
People & CultureSocial Welfare

‘Have babies or go to jail’: Chinese internet mocks official call for 3-child policy propaganda submissions

  • One popular fake slogan said, ‘Women who have three children die young’
  • It brings to mind an age when the one-child-policy propaganda was often cruel

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An official call by the government for citizen-submitted propaganda messages to promote the three-child policy was widely mocked online. Photo: AFP
Phoebe Zhangin Shenzhen

If the Chinese internet were to have its way, the next official slogan to promote the country’s three-child policy could be: “If you do not get married or have children, you will end up in jail. If you do, you will be ensured a happy life.”

This is just one example of the derision that met an official government association when it called on the public to submit propaganda slogans to promote the major family planning policy shift.

In May, the Chinese government declared that all mainland citizens can now have a third child, scrapping the two-child limit that had been the law since 2016.

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A photo from the one-child-policy years features a wall-banner that reads “having fewer and better births is beneficial for your country and the people”. Photo: Shanghaiist
A photo from the one-child-policy years features a wall-banner that reads “having fewer and better births is beneficial for your country and the people”. Photo: Shanghaiist
The China Family Planning Association (CFPA), which was established in 1980 during the height of the one-child policy, said in a notice this week it is seeking slogans from the public to “advertise a new time of marriage and family planning culture as well as cultivate a birth-friendly social atmosphere”.
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It hoped the works submitted would be “acknowledged by people in different cultural backgrounds, gender and age groups”. It also said it wanted slogans that advertised a “long-term and balanced development of population” as well as “harmonious family values”, including “getting married at an appropriate age”.

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