A clothing company in China was forced to apologise for using an ultramarathon tragedy to advertise its moisture-wicking underwear. Photo: SCMP A clothing company in China was forced to apologise for using an ultramarathon tragedy to advertise its moisture-wicking underwear. Photo: SCMP
A clothing company in China was forced to apologise for using an ultramarathon tragedy to advertise its moisture-wicking underwear. Photo: SCMP
China Society

Chinese clothing brand apologises after using ultramarathon tragedy to advertise quick-dry underwear

  • The company warned people against the perils of hypothermia to sell moisture-wicking products
  • 21 people died in the May tragedy, one of the worst sporting disasters in recent Chinese history

Topic |   China Society
A clothing company in China was forced to apologise for using an ultramarathon tragedy to advertise its moisture-wicking underwear. Photo: SCMP A clothing company in China was forced to apologise for using an ultramarathon tragedy to advertise its moisture-wicking underwear. Photo: SCMP
A clothing company in China was forced to apologise for using an ultramarathon tragedy to advertise its moisture-wicking underwear. Photo: SCMP
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