An American brand that sells pre-packaged congee recipes apologised for claiming it ‘improved’ the classic Chinese dish. Photo: Instagram An American brand that sells pre-packaged congee recipes apologised for claiming it ‘improved’ the classic Chinese dish. Photo: Instagram
An American brand that sells pre-packaged congee recipes apologised for claiming it ‘improved’ the classic Chinese dish. Photo: Instagram

US brand apologises after claiming it ‘improved’ Chinese congee for the Western palate

  • Critics say it is another example of cultural whitewashing or exoticising staples of Asian life
  • The company updated its mission statement after the backlash and said it would work harder to ‘educate ourselves’

Topic |   Food and Drinks
An American brand that sells pre-packaged congee recipes apologised for claiming it ‘improved’ the classic Chinese dish. Photo: Instagram An American brand that sells pre-packaged congee recipes apologised for claiming it ‘improved’ the classic Chinese dish. Photo: Instagram
An American brand that sells pre-packaged congee recipes apologised for claiming it ‘improved’ the classic Chinese dish. Photo: Instagram
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