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‘Bigger breasts’: Chinese drink maker at it again, suggesting coconut milk makes women busty, despite earlier fines for same claims

  • China’s best-known coconut milk brand from Hainan island is under fire again for ads with several busty women dancing around in skimpy clothes
  • The company has been fined twice in recent years for advertisements and packaging suggesting its products could promote breast enlargement

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A Chinese drink company is again mired in controversy for suggesting its coconut milk makes women’s breats larger. Photo: SCMP composite
Mandy Zuoin Shanghai
A popular Chinese drink maker known for falsely claiming its products make women’s breasts larger is at the centre of controversy again over an online advertising campaign making similar claims about breast enlargement.

Coconut Palm, China’s best-known coconut milk brand from the southern island province of Hainan, is under fire after inviting several women to promote its products in a series of live streams on video platform Douyin last week.

Wearing tight tops and shorts, the women danced in front of the camera with a can of coconut milk in their hands, triggering criticism that the company was again using claims of breast enhancement to boost sales after it had previously admitted they were groundless.

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The company has been fined twice by local authorities in recent years for advertisements and packaging suggesting its product could promote breast enlargement.

In 2019, the company responded to public pressure and admitted its beverages could not affect breast size after a social media backlash. Photo: The Paper
In 2019, the company responded to public pressure and admitted its beverages could not affect breast size after a social media backlash. Photo: The Paper

The fines were imposed because the company had gone against “social graces” and “interfered with public order”, according to public administrative records.

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In 2019, the company responded to public pressure and admitted its beverages could not affect breast size after a social media backlash over its misleading slogans and adverts featuring busty women.
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