Mainland tea drink maker Nayuki is replacing a Japanese element in its current name with a Chinese character as it tries to ‘de-Japanify’ its brand. Photo: SCMP composite/handout
Mainland tea drink maker Nayuki is replacing a Japanese element in its current name with a Chinese character as it tries to ‘de-Japanify’ its brand. Photo: SCMP composite/handout

‘De-Japanify’: China milk tea brand Nayuki loses Japanese-sounding name amid rising nationalism and anti-Japan sentiment

  • Rising anti-Japan sentiment in China sees many domestic brands change their name to avoid any potential backlash
  • Tea drink maker Nayuki is the latest company to rebrand to avoid being caught in the crosshairs of rising nationalism

Mainland tea drink maker Nayuki is replacing a Japanese element in its current name with a Chinese character as it tries to ‘de-Japanify’ its brand. Photo: SCMP composite/handout
Mainland tea drink maker Nayuki is replacing a Japanese element in its current name with a Chinese character as it tries to ‘de-Japanify’ its brand. Photo: SCMP composite/handout
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