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Strange strawberry-sucking craze: why young women in China are obsessed with fruity fad and who started it

  • Craze gives tips offers on slowly slurping red flesh, leaving just seeds, white veins
  • Advocates earn nickname ‘leech gods’, after worm known for sucking prowess

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A strange new craze in which youngsters slowly suck the flesh off strawberries then float what is left in a glass of water is sweeping mainland social media. Photo: SCMP composite/Xiaohongshu
Fran Luin Beijing

Just when you thought online challenges could not get any more wacky, social media in China has been sucked in by a new fruity fad.

Young people are competing to consume strawberries without using their teeth.

The craze grew from a January 11 post on Xiaohongshu, the Chinese equivalent of Instagram, which provided detailed instructions about how to suck a strawberry.

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According to the post by a user named @Aqing, participants must ensure all the red pulp is swallowed leaving the seeds, connected by white veins to the core.

A perfect result should be a strawberry skeleton that can float beautifully in a glass of water.

Some people on social media say they find the fruit-sucking process strangely satisfying. Photo: Shutterstock
Some people on social media say they find the fruit-sucking process strangely satisfying. Photo: Shutterstock

In the past few days, young people have been posting pictures of their strawberry sucking challenges on social media, earning them the nickname “leech gods”, after the worm known for its sucking power.

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