Risk warning as new China ‘blind box socials’ trend sees growing numbers of young people meet up with strangers for activities
- Social media-driven phenomenon praised for helping people expand their social circles
- Experts sound warning, highlight risks inherent in hooking up with unfamiliar people
An emerging trend among young people in China which sees them actively engage with strangers outside of their traditional social circles has received a mixed reaction on mainland social media.
For some, the so-called “blind box socials” phenomenon – which involves meet-ups for meals or activities with hitherto unknown individuals where expenses are shared equally – is a positive development because it broadens the horizons of those taking part.
However, others fear that the trend, which has been enabled by social media, could eat away at the traditional fabric of society, and even pose a risk to the personal safety of those who participate.
Many young people are attracted to the trend because it offers unpredictable and fresh experiences with new people in a fast-changing society.
The name of the trend derives from so-called “blind box” products which are sold in opaque boxes, meaning customers do not know exactly what they are buying.
One enthusiastic participant, Gaibao, said she joined a “blind box socials”event in October 2023 because she could not convince her existing friends to join her in her outdoor adventures.