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China ‘sleepmakers’ for hire as youth of nation seek whimsical story cure for insomnia

  • Stresses and strains of modern life see sleepless young people turn to bedtime stories delivered by ‘professionals’

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Young people in China who are struggling to nod off at night are turning to so-called professional sleepmakers for help. Photo: SCMP composite/Shutterstock/Douyin
Yating Yangin Beijing

Sleep-deprived China has witnessed the emergence of a unique profession that charges insomniacs for assistance in falling asleep.

So-called sleepmakers try to induce slumber with soothing conversations and emotional support before bedtime.

They cater to young adults struggling with the demanding “996” culture – working from 9am to 9pm, six days a week – marriage stress, and other life pressures.

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Part-time sleepmaker, Taozi, who has a stable job with a modest salary, turned to the practice to supplement her income after experiencing the benefits of the services herself.

She told Guangzhou Daily that she used sleep services to manage the anxiety triggered by seeing her peers in her hometown marry and start families.

One sleepmaker known as “Sevenseven7,” above, has gained popularity for her imaginative bedtime stories, creating a calming atmosphere that helps listeners relax and drift off to sleep. Photo: Douyin
One sleepmaker known as “Sevenseven7,” above, has gained popularity for her imaginative bedtime stories, creating a calming atmosphere that helps listeners relax and drift off to sleep. Photo: Douyin

“Discussing personal problems that are difficult to share with friends and family with a stranger might be the best way to clear out emotional garbage. Once this emotional garbage is taken care of, people tend to sleep better,” Taozi said.

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