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China agony aunt influencer gains 3.5 million fans by critiquing ‘love-brained’ adults

Ranting ‘psychological counsellor’ in white lab coat with intimidating style of delivery aims to shake people out of toxic relationships

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An online influencer in China has gained 3.5 million followers by critiquing so-called love-brained adults involved in toxic relationships. Photo: SCMP composite/Shutterstock/Kuaishou
Yating Yangin Beijing

A Chinese influencer known for her hysterical online rants aimed at “waking up” so-called love-brained adults stuck in toxic relationships has attracted a huge army of followers.

The influencer, known as Xiakespeare, a play on the name William Shakespeare, has amassed more than 3.5 million followers in just two weeks.

She launched her account on January 23.

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Xiakespeare quickly went viral for her videos which feature her wearing a white lab coat and sporting a unique twin-tail hairstyle.

She plays the role of a psychological counsellor receiving “clients” who share their relationship difficulties.

Sharp-tongued influencer Xiakespeare offers some of her high-octane advice. Photo: 36kr
Sharp-tongued influencer Xiakespeare offers some of her high-octane advice. Photo: 36kr

In the videos, her clients are often emotionally charged, while she uses sharp language and her distinctive Minnan accent in a bid to shake them out of their “love-brained” state.

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