China firm live-streams employees at work to boost client trust, claims to have staff support
Boss says some firms claim to have in-house teams while outsourcing work, live-streaming can reassure clients of presence of dedicated staff
A Chinese company recently sparked online backlash by live-streaming its employees working in the office over the weekend, an initiative it claimed was aimed at enhancing customer trust.
The snack wholesaler, Miaohuo Net, based in Zhengzhou, located in central China’s Henan province, has registered multiple accounts on a popular short video platform dedicated to showcasing both the company and its employees.
On one such account, the company live-streamed around 15 employees working during a weekend.
The company’s owner, who goes by the surname Xing, told the Chinese media outlet Hongxing News on April 16 that this practice has been ongoing for some time, intended to demonstrate the company’s “true and transparent” workflow while boosting customer confidence.
“Some companies claim to have a team but actually outsource their work; we want to assure people that we are a legitimate company with a dedicated team,” Xing stated.
The company employs 50 workers, and public data from 2023 reveals that it has bought insurance for only 13 of them, which serves as an indicator of the actual number of employees.