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China woman, left school at 15 to support family, gets 7 million fans selling produce online

Young woman who has endured hard life caring for mentally disabled parents keeps things ‘simple and sincere’, wins plaudits on social media

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A Chinese woman who left school at the age of 15 to support her family has attracted millions of fans by selling produce online. Photo: SCMP composite/Douyin
Zoey Zhang

A woman from central China who started doing chores at the age of five and left school at 15 to support her disabled parents has gone viral for selling vegetables in her village.

Li Yayun, 27, from Henan province, is known online as Li Fugui. Her videos of rural life and heartfelt interactions with elderly villagers have earned her over 7 million followers on mainland social media.

Admired for her beauty and warm personality, fans have nicknamed her the “Vegetable Xi Shi” in reference to one of ancient China’s legendary beauties.

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According to the mainland media outlet Jiupai News, both of Li’s parents have severe intellectual disabilities.

Li Yayun sells dried food on the street and very often gives discounts to elderly villagers. Photo: Handout
Li Yayun sells dried food on the street and very often gives discounts to elderly villagers. Photo: Handout

Her mother requires full-time care, while her father, who has the mental capacity of a six-year-old, can cook simple meals and ride an electric tricycle.

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