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Zoey Zhang

The owner of an online shop in eastern China has begun using handy daily items as clothing tags to deter exploitative returns and boost sales.
The ingenious owner, surnamed Wang, who lives in Changzhou, Jiangsu province, has been praised by customers and netizens alike for his creativity.
After his piano business went bankrupt, Wang moved into selling menswear.
He shared some of his unconventional clothing tags, such as mouse pads and wiper fluid bottles online. He also designed tags made from paper box ashtrays, socks and even underwear.
To protect customer rights, Chinese e-commerce platforms offer a seven-day no reason return policy.

Wang was inspired by women’s fashion sellers and said that the high return rates in the industry prompted his creative solution.
According to the mainland media outlet 36Kr Research, the return rate for live-streamed women’s fashion sales reached 80 per cent last year.
Wang told Dami Video: “Many returns happen because the clothes buyers receive do not match the product images.”
He said that his product photographs are never edited and showcase the true fit of the clothing.
He also urged businesses to focus more on product quality rather than relying on advertising to attract customers.
Some buyers exploit the policy to create their own free wardrobes. They wear the clothes for photographs or events and then request refunds.

In November, the mainland media reported that some buyers used artificial intelligence (AI) technology to create fake photographs of damaged products, demanding “refunds only”.
In April, more than 60 students in Shenyang, northeastern China, bought clothes online, wore them to a sports event and returned them claiming “quality issues”.
The sellers said the clothes were too dirty to resell, resulting in a loss of nearly 10,000 yuan (US$1,400).
In one of Wang’s videos, a mouse pad tag is shown to be nearly as wide as an adult’s back.
He said: “If some buyers want to try on clothes for free, they will have to walk around with something as weird as this.”
Wang’s shirts and trousers cost around 140 yuan (US$20) each.
He said that the unique tags added an extra 6 to 7 yuan (US$1) to the cost per item but helped him avoid many exploitative returns.
After switching to the tags, his sales quickly doubled and the handy items helped boost customer loyalty.
One buyer said: “I got his mouse pad and ashtray and started using them right away. I almost forgot I actually bought two pairs of trousers.”
Wang plans to introduce more creative tags, like windscreen quilts for electric bicycles and game recharge cards.

He also said that a computer company has sponsored him and he will soon launch a limited-edition graphics processing unit (GPU) as a clothing tag, worth far more than the clothing itself.
Wang’s creativity has caused a buzz on mainland social media.
One online observer said: “Wang’s idea turns online shopping into an exciting experience. Smart people can spot business opportunities anywhere.”
While another wrote: “I hope both businesses and buyers can respect and trust each other. One side provides quality products and the other handles transactions honestly.”


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Creative businessman even uses underwear as tags to solve returns problem; plans new version more expensive than clothes themselves.


China online shop uses mouse pads, socks, plastic bottles as clothing tags, doubling sales

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Creative businessman even uses underwear as tags to solve returns problem; plans new version more expensive than clothes themselves.

Creative businessman even uses underwear as tags to solve returns problem; plans new version more expensive than clothes themselves.