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A man holds a jar full of cannabis buds at an expo in Pretoria, South Africa on December 13, 2018. Photo: Reuters

‘Year for cannabis’ is almost over, but South Africa is still waiting for weed industry explosion

  • Budding businesses in the marijuana market may have to wait longer than expected for their high profits
South Africa

2018 has been called the “year for cannabis” in South Africa. But there are still hurdles before a legal marijuana industry can grow in an African economic power deemed ideal for large-scale cultivation.

Advocates rejoiced at a Constitutional Court decision in September that upheld the legalisation of the adult use and cultivation of pot in private. A cannabis expo in the capital, Pretoria, this month was Africa’s first, organisers said. However, buying and selling cannabis for recreational reasons is still illegal and an onerous licensing process has held up the cultivation and sale of medical marijuana.

President of Black Weed Nation, Abel Masatu, also known as Blitz Martini, at the Cannabis Expo in Pretoria. Photo: AFP

Although the cannabis plant was barred from the expo for traders and consumers, the packed event reflected the view that cannabis has big business potential, particularly for export. As visitors learned about growing techniques and equipment, and cannabis-related products, promoters noted big consumer markets in Europe as well as Canada’s legalisation of recreational marijuana this year and a similar trend at the state level in the United States.

Rastafarian Steven Thapelo Khunou (right) hands out marijuana to visitors outside the Cannabis Expo as marijuana is not allowed inside the expo. Photo: AFP

“Gone are the days of the stigma of the lazy stoner, sitting at home,” said Andrew Lawrie of Schindlers Attorneys, a South African firm that has a department dedicated to cannabis law. “They are around, but now we’re talking about industry, we’re talking about corporations, we’re talking about tax.”

Some industry pioneers could still face the risk of criminal liability as they await the South African parliament’s expected move to bring cannabis laws into line with the Constitutional Court ruling, Lawrie said.

Cannabis paraphernalia on sale at the Cannabis Expo. Photo: AFP

At the expo, he and a colleague handed out packs of rolling papers emblazoned with the slogan “Rolling In Style” and the name of their law firm. Elsewhere, “Canna-Cocktails” were on sale and Mango Monkey lip butter on show. Companies including House of Hemp had displays.

Expo director Silas Howarth said there is already “a healthy, strong, legal industry” in cannabis-related products in South Africa, including an energy drink and a beer (Durban Poison, named after a cannabis strain) that use hemp seed oil in production and lack THC, the plant’s main psychoactive component. Some South African pharmacies also carry products that will not get people “high”, though prescriptions are required. Some traditional healers use cannabis in treatments.

A Cannabis Energy Drink exhibitor gives information about cannabis energy drinks to visitors at the Cannabis Expo in Pretoria, South Africa, on December 13, 2018. Photo: AFP

The growth potential for South Africa as a cannabis industry provider could be “massive” as the global market for medical cannabis expands and laws on recreational use loosen, Howarth said. He did not offer a dollar figure for South Africa’s projected trade.

The small, mountainous country of Lesotho, which is surrounded by South Africa, has already issued permits to some foreign-owned companies to grow and export medical marijuana. Other nations in the region, including Zimbabwe and Malawi, are moving in a similar direction.

Visitors look at vaporisers on display at the Cannabis Expo in Pretoria, South Africa, on December 13, 2018. - On September 18, 2018, the private use of marijuana was legalised in South Africa by the Constitutional Court. This is the first Cannabis Expo held after private cannabis use was legalised. The Cannabis Expo takes place at Times Square Sun Arena in Pretoria, South Africa from December 13 to 16, 2018. (Photo by Wikus DE WET / AFP)

In South Africa, “legally the framework is there for them to issue licences and there’s nothing stopping them at this moment … Everyone says ‘tomorrow’ – every day. But it will be soon,” said Neta Isralls, engineering manager at Vegtech, a South African company that specialises in greenhouse agriculture and had a display at the expo. “It’s a very closed process. It’s not like they’re going to start issuing licences and 1,000 people around the country are suddenly going to get licences. When they do it, it’s going to be people that have already invested a lot of money to put up pharmaceutical-type facilities that are ready to go.”

Cannabis related art on sale at the expo. Photo: AFP

South Africa has a good growing climate for cannabis, also known locally as “dagga”, and low labour and production costs compared to consumer nations in the West. Rob Davies, the country’s trade and industry minister, said the government is assessing South Africa’s potential to become “an active player” in the market for cannabis-related products, according to local media.

The Constitutional Court judgment allowing private use of cannabis “will force a rethinking of all legislation and may see government allowing mass production of marijuana for medical purpose”, the South African Federation of Trade Unions said last month. It said it might recruit and organise so that “workers in the new industry are protected”.

An exhibitor gives information about the cannabis paraphernalia on sale to a visitor at the expo. Photo: AFP

Parliament is expected to determine soon what quantity of marijuana is deemed acceptable for personal use and cultivation, since the Constitutional Court did not offer specifics.

For now, it is up to police to make that judgment, meaning consumers should be especially cautious, according to Lawrie.

“Right now, we’re advising people to keep it humble and just really audit themselves,” he said. The hope, Lawrie said, is parliament will not just set guidelines for personal use but go further “toward liberalising the local trade”.

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