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New York Times to launch Portuguese-language website for Brazil

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New York Times publisher Arthur Sulzberger announces plans for a Portuguese-language website an Inter-American Press Association lunch in São Paulo on Monday. Photo: AFP

The New York Times will launch a Portuguese-language website next year as part of plans to expand its global reach into Brazil, its publisher said.

Arthur Sulzberger outlined the planned launch, scheduled for the second half of next year, while addressing an Inter-American Press Association lunch in São Paulo on Monday.

“The mission of this site will be to offer Brazilian readers Times-quality coverage of the news that is most important to them,” he said, noting that the site would be very similar to the one his paper launched in China this year.

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He described the upcoming launch as a sign that Brazil, which will host the 2014 World Cup and the 2016 summer Olympics, “is one of the most important countries in the world”.

“Now is the time to invest in Brazil,” he noted, praising the emerging powerhouse’s success in reducing poverty and expanding its middle class.

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Sulzberger said the Brazil site will publish between 30 and 40 articles a day with photography, two thirds of which will be translations of stories appearing in the New York Times and the International Herald Tribune.

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