Just weeks after launching the iPhone 5, Apple is back with what is expected to be another hot device, a "mini" version of its market-leading iPad tablet.
Apple sent out invitations for an event today in San Jose, California, saying only: "We've got a little more to show you."
Reports have been swirling for months about the "iPad Mini", Apple has made no comment
But blogs which closely monitor Apple say the new tablet could be priced in the United States from US$249 to US$399, which could put pressure on rivals such as the Amazon Kindle Fire.
The event comes a little over a month after the iPhone 5, the latest its smartphones, which was greeted with record sales.
The gathering is three days ahead of the release of Microsoft's new Surface tablet and two days before Apple reports quarterly earnings.
The has reported that Apple was producing 10 million of the new iPads, and reports say it may be available on November 2.