Victoria's Secret apologises for using native American headdress in show

Victoria's Secret apologised for putting a native American-style headdress on a model for its annual fashion show, after the outfit was criticised as a display of ignorance towards tribal culture and history.

The lingerie company responded to complaints over the weekend by saying it was sorry to have upset anyone and that it would not include the outfit in the show's television broadcast next month, or in any marketing materials.

"We sincerely apologise, as we absolutely had no intention of offending anyone," the company said.

Historically, headdresses are a symbol of respect, worn by Native American war chiefs and warriors. Each feather placed on a headdress has significance and had to be earned through an act of compassion or bravery. Some modern-day Native American leaders receive war bonnets in ceremonies accompanied by prayers and songs.

"When you see a Lakota chief wearing a full headdress, you know that he was a very honourable man. He was a leader. He did a lot of honourable things for his people," said Michelle Spotted Elk, a Californian woman of mixed heritage whose husband is Lakota.

Victoria's Secret model Karlie Kloss walked onto the runway last week wearing the floor-length feathered headdress, leopard-print underwear and high heels. She also was adorned with fringes and turquoise jewellery during a segment meant to represent the 12 months of the year - fireworks in July, rain gear for April and a headdress for November, a reference to the supposed attendance of local natives at the original Thanksgiving feast.