Iran has launched its own video-sharing website to compete against Google's YouTube, whose content is deemed inappropriate by the Islamic regime, state television reported.
"From now on, people can upload their short films on the website and access (IRIB) produced material," Islamic Republic of Iran Broadcasting deputy chief Lotfollah Siahkali said on Sunday.
A Facebook page dedicated to Mehr is providing links to some of its content, including music clips produced in Iran.
Iran has consistently censored YouTube since mid-2009, in the wake of the disputed elections that returned President Mahmoud Ahmadinejad to power.
It has also been trying to stop its population accessing a number of foreign websites authorities see as undermining the Islamic regime, including popular social networking sites Facebook and Twitter, as well as the online pages of many Western media outlets, blogs and pornographic hubs.