Australian tourism chiefs resurrect 'best jobs in the world' offer
Tourism campaign offers young people a chance to become a 'Chief Funster', 'Taste Master' or 'Outback Adventurer'
Australia's tourism industry yesterday resurrected its hugely popular "Best Jobs in the World" campaign, offering young people a chance to become a "Chief Funster", "Taste Master" or "Outback Adventurer".
The marketing push is targeting the youth segment, which contributes A$12 billion (HK$94 billion) annually in tourism spending and delivers nearly 1.6 million, or 26 per cent, of Australia's international arrivals.
It follows a similar campaign in 2009, won by Briton Ben Southall, who was paid to become caretaker on an idyllic island on the Great Barrier Reef for six months.
This time six "best" jobs are on offer - each in a different Australian states and each coming with a six-month salary package worth A$100,000.
Six 'best' jobs are on offer - each in a different Australian states and each coming with a six-month salary package worth A$100,000
It is open to travellers aged between 18 and 30, with the focus on international markets eligible for Australian working holiday visas including Hong Kong, Britain, the United States, France, Taiwan, South Korea and Japan.