UpdateFacebook about-turn as video of beheading is removed
Social network does about-turn and removes clip following public outcry but insists it has not changed its policy on what can be posted on the site
Facebook has removed a beheading video from the social network following outrage over its lifting of a ban on gory images.
The about-turn comes as Facebook seeks to balance the diverse sensitivities of its billion-plus members with a desire to be a platform for free speech and real-world news stories.
"People turn to Facebook to share their experiences and to raise awareness about issues important to them," the California-based company said.
"Sometimes, those experiences and issues involve graphic content that is of public interest or concern, such as human rights abuses, acts of terrorism, and other violence.
"When people share this type of graphic content, it is often to condemn it. If it is being shared for sadistic pleasure or to celebrate violence, Facebook removes it."
Facebook was adamant that it did not reverse or change any policies as a result of the controversy, but that criticism of the video prompted it to be scrutinised more closely in the context of existing terms of service.
Nevertheless it said that, as part of an effort to "combat the glorification of violence" on the social network, it was strengthening enforcement of its policies.