Lady Gaga attends the YouTube awards in New York. Photo: AFP
Lady Gaga attends the YouTube awards in New York. Photo: AFP

YouTube's first music awards signal intention to move into mainstream

Star-studded and quirky, website'smusic awards show intention to take a bigger role

Lady Gaga attends the YouTube awards in New York. Photo: AFP
Lady Gaga attends the YouTube awards in New York. Photo: AFP
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