Plunge in ratings sees CNN pull plug on Piers Morgan
Former British tabloid editor is dropped from primetime talk show after proving a big turn-off for US viewers since taking over from Larry King
CNN president Jeff Zucker has ended Piers Morgan's television show after its ratings plunged, sources at the network said.
The former British tabloid editor - who angered conservative Americans after launching a crusade for greater gun control measures - struggled after stepping into the shoes of popular, down-to-earth host Larry King in the coveted 9pm primetime slot.
He hosted Larry King Live on CNN from 1985 to 2010, wearing his trademark wide-rimmed glasses and shirt with rolled-up sleeves. Morgan, in contrast, was inherently British and not just in his accent. In particular, he made repeated references to cricket, a sport which is little-known in the US, and professed his ignorance about American football and preference for soccer.
"CNN confirms that Piers Morgan Live is ending," CNN vice-president of communications Barbara Levin said on Sunday. "The date of the final programme is still to be determined."
US media reports said the show could end as early as next month, but that Morgan may stay with CNN in another role.