Advertisement
World

Independent music labels clash with YouTube over subscription service

Major artists like Adele, Arctic Monkeys and Jack White could disappear from YouTube "in a matter of days" after the Google video service confirmed that it was dropping content from independent labels that have not signed up for its upcoming subscription music service.

Reading Time:1 minute
Why you can trust SCMP
A picture illustration shows a photo taken of a YouTube error logo, displayed on a cell phone in front of a YouTube logo. Photo: Reuters

Major artists like Adele, Arctic Monkeys and Jack White could disappear from YouTube "in a matter of days" after the Google video service confirmed that it was dropping content from independent labels that have not signed up for its upcoming subscription music service.

YouTube is about to begin testing the new service - which will charge people to watch and listen to music without adverts, and download songs to their mobile devices - in the next few days.

The company's head of content and business operations, Robert Kyncl, told the Financial Times that the service - previously rumoured to be called YouTube Music Pass - will launch more widely later in the year.
Advertisement

His confirmation that YouTube will block videos from labels that do not sign licensing deals for the new premium tier will be hugely controversial among indie labels. Trade body Worldwide Independent Network (Win) has filed a complaint to the European Commission about its negotiating strategy.

Kyncl said YouTube had signed up labels representing 90 per cent of the music industry.

Advertisement

The licensing agency for independent labels, Merlin, estimates that indies collectively account for a 32.6 per cent market share of the recorded music industry's sales and streams.

Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x