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Hello Kitty Con being staged in Los Angeles to celebrate 40th birthday

Marty Garrett and Salumeh Eslamieh have given up the garage in their San Francisco home for a permanent showroom for their vast Hello Kitty collection.

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'Super Space Titan Kitty', a fibreglass sculpture, is displayed ahead of the Hello Kitty exhibition to be held in Los Angeles. Photo: AFP

Marty Garrett and Salumeh Eslamieh have given up the garage in their San Francisco home for a permanent showroom for their vast Hello Kitty collection.

Museum-style glass cases hold hundreds of rare and vintage Kitty items, including a rotary phone from 1976 and a gumball machine from 1983. A 120cm tall statue of the Sanrio character, which Garrett calls "the holy grail of our Hello Kitty collection", stands in the corner.

The couple met and bonded over the little white cat and will be travelling to Los Angeles this week to celebrate the character's 40th birthday at Hello Kitty Con, a four-day festival dedicated to all things Kitty.

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"This is the first time there has ever been a fan convention of this kind," Sanrio spokesman Dave Marchi said. "It's the only one happening anywhere in the world."

And it's already sold out. More than 25,000 fans are expected.

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