Cameron to offer home-purchasing discount scheme to young Britons
Plan aimed at wooing voters under 40 will offer large reduction to first-time buyers
Tens of thousands of young Britons will be offered the chance to buy their first home with a hefty discount by Prime Minister David Cameron, under a scheme he hopes will boost his re-election chances for May next year.
With less than five months to go before what is shaping up to be an unusually close election, Cameron and his Conservatives are keen to show voters that the steady economic recovery they have presided over can, if sustained, lift living standards.
Previous Conservative leaders such as Margaret Thatcher and Harold Macmillan proved that boosting home ownership was a vote winner, and Cameron was to present the scheme as something he is only able to do because of his government's responsible stewardship of the economy and reduction of the budget deficit.
"Under this scheme, first-time buyers will be offered the chance of a 20 per cent discount, unlocking home ownership for a generation," Cameron will say, according to extracts of his speech released by his office in advance of yesterday's announcement.
This is all part of our long-term economic plan to secure a better future for Britain
"This is all part of our long-term economic plan to secure a better future for Britain, making sure we are backing those who work hard and get on in life."