Steve Strange, the flamboyant lead singer of the British pop band Visage who shot to fame in the 1980s with the synthpop hit Fade to Grey, has died aged 55, his record label said.
Known as a pioneer of the New Romantic movement, Strange suffered a fatal heart attack in Sharm el-Sheikh, Egypt on Thursday.
"Steve died in his sleep of heart failure," said Marc Green, label manager at August Day Recordings.
"Steve's family, band members and friends are all distraught at this sudden news of his untimely death."
Born Steven John Harrington in southeast Wales, Strange was drawn into the music industry after attending a Sex Pistols concert in 1976.
Aged 15, he went to work for Sex Pistols' manager Malcolm McLaren and was later nicknamed the "Peacock Prince".
He went on to set up The Blitz Club in the London entertainment district of Soho, which became a focal point of the New Romantic movement of the early 1980s influenced by British music legend David Bowie and associated with synthesizers and eccentric fashion.