Hillary Clinton's campaign rollout on social media set Twitter abuzz as she likely hoped, but part of the discussion quickly veered away from the candidate herself to her new logo, and it got a hearty thumbs down.
The blocky blue "H" with a horizontal red arrow running through it looked like a road sign pointing to a hospital, some said; it looked too similar to the logo for FedEx, others complained.
Worse yet for the would-be 2016 standard-bearer of the left-leaning Democratic Party: The arrow pointed to the right. "So what lucky 3rd grader won the Design the Hillary Clinton Campaign Logo contest?" tweeted one critic.
It isn't clear who designed the logo or how much Clinton's campaign team is paying for it. Staff members did not immediately respond to questions about the logo. But the discussion kicked off what, for the Clinton campaign, will be an ceaseless cycle of scrutiny of her and the other presidential candidates. Linda Fowler, a political science professor at Dartmouth, said she thought Clinton's rollout was successful in general, but added the new logo made her think of a hardware store. "But maybe it's working," she said. "She's got you guys writing about her logo instead of her pantsuit and her hairstyle."