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Republican presidential frontrunner Donald Trump announced he has purchased broadcaster NBC’s half of the Miss Universe organisation on Friday, taking sole ownership after the station refused to broadcast the pageant in July.
NBC and Spanish-language Univision both declined to air the show following the business mogul’s controversial comments on Mexican immigrants during his campaign kick-off speech, leading to a breakdown in their relationship. Trump sued them.
“Just purchased NBC’s half of The Miss Universe Organisation and settled all lawsuits against them. Now own 100 per cent – stay tuned!” Trump tweeted.
NBC confirmed it has sold its rights to the Miss Universe Organisation to Trump.
The move gives him full ownership of the Miss Universe and Miss USA pageants and completes a divorce begun in June when NBC announced it was ending its business relationship with Trump.
Just purchased NBC’s half of The Miss Universe Organization and settled all lawsuits against them. Now own 100% -- stay tuned!
— Donald J. Trump (@realDonaldTrump) September 11, 2015
NBC had produced and transmitted the pageant since June 2002. This year’s edition had been set for July 12, but aired instead on cable’s Reelz network.
Trump is also no longer appearing in the NBC reality show The Apprentice, where he had been a star attraction. The show tests the mettle of corporate managers who must take on a series of challenges – and who, if they fail, will hear Trump deliver his verdict: “You’re fired.”
The fallout from Trump’s comments on immigrants reverberated far beyond the pageant: Macy’s stopped carrying a line of Trump menswear, a television company owned by Mexican billionaire Carlos Slim ended a project with Trump and the PGA of America moved a golf tournament off a Trump-owned course.
Meanwhile, Univision cancelled its coverage of the Miss USA and Miss Universe pageants, which led to a US$500 million lawsuit brought by Trump claiming his First Amendment rights were violated as well as claiming a breach of contract.
A CNN/ORC poll found Trump surging to 32 per cent support nationally, becoming the first in the broad Republican field to top 30 per cent in the race for the White House.
Trump’s campaign has been infused with controversy stemming from his disparaging remarks about Mexicans, women and fellow Republican rivals.
Trump’s announcement came hours before he was scheduled to tape a guest appearance on The Tonight Show Starring Jimmy Fallon for airing Friday night.


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Donald Trump poses with Miss Connecticut Erin Brady, who was crowned Miss USA 2013. Photo: Reuters

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