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Adele says no streaming for new album ‘25’, defying music industry trends

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Singer Adele’s “25” is expected to be the biggest album release of 2015. Photo: AP
Reuters

British singer Adele's much-anticipated album 25 will not be available for streaming on any digital music services, including Spotify and Apple Music, a music industry source said.

The source said Adele's XL Recording label had decided to withhold 25, expected to be the biggest album release of 2015, from streaming platforms. The album comes out today.

The New York Times first reported the decision.

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“We love and respect Adele, as do her 24 million fans on Spotify. We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon,” Spotify said in a statement, confirming that its followers would not have access to the new album.
Stacks of British singer Adele’s new album, 25, await distribution at Bertus Wholesale & Distribution in Capelle aan de IJssel, The Netherlands, on Thursday. Photo: EPA
Stacks of British singer Adele’s new album, 25, await distribution at Bertus Wholesale & Distribution in Capelle aan de IJssel, The Netherlands, on Thursday. Photo: EPA

Adele's representatives declined to comment on the decision, which follows a similar move by U.S. country-pop artist Taylor Swift over her album 1989.

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Tyler Goldman, chief executive, North America, of music streaming company Deezer said the service would not have Adele's new album at launch.

“She's benefiting from paid subscriptions, but she's using this as an opportunity to try and sell more CD's or downloads,” he said. “If all artists did this, we wouldn't have the growth in subscriptions we have.”

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