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Philanthropy
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Zuckerbergs’ deep pockets herald new 'Gilded Age’ of giving

Facebook CEO and his wife plan to give billions of dollars to charity but the hows and whys of this emerging trend of mega-philanthropy remain unclear.

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Facebook boss Mark Zuckerberg and his wife Priscilla Chan with their newborn daughter, Max. Photo: Reuters
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The huge philanthropic pledge by Facebook CEO Mark Zuckerberg and his wife, totalling perhaps US45 billion, reflects the emergence of a new ‘Gilded Age’ of giving. The changes excite many in the charity world but also raise questions about effectiveness, ethics and the impact on older charities that may not share in any windfall.

Foremost, there is applause for the new wave of philanthropists, led over the past five years by Bill Gates and Warren Buffett and subsequently joined by Zuckerberg and scores of other billionaires in the United States and abroad.

The Giving Pledge, founded in 2010 by Gates and Buffet, now has 138 billionaire signatories from 15 countries who have pledged to give away more than half of their wealth. Many, including Zuckerberg, want to be personally engaged in the oversight and management of their pledged funds, and are finding non-traditional ways of leveraging them.

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Amir Pasic, dean of Indiana University’s Lilly Family School of Philanthropy, drew parallels ­between these modern-day philanthropists and those from the earlier Gilded Age, roughly a ­century ago, when the Carnegie, Ford and Rockefeller families ­pioneered a new type of charitable foundation.

“This new generation also is innovating – they have good reason for worrying that doing things the way they were done before may not succeed,” Pasic said.

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“They’ve been disrupters in their industries, and they’re looking to be disrupters in some of their philanthropic work.”

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