Two’s company but three’s a crowd according to dating app Tinder, which is suing a rival app aimed at people looking for threesomes.
Tinder, owned by global dating firm Match Group, is alleging copyright infringement against 3nder, an independent app for non-monogamous couples and their potential partners.
But on Monday 3nder launched its fightback in bizarre fashion, calling on its users to send Tinder pictures of their socks via Twitter, using the hashtag #TinderSuckMySocks.
Founder Dimo Trifonov vowed to fight Tinder but said the financial muscle of its parent company, which floated with a value of US$2.9 billion last year, might be too much for it.
“If I’m realistic they can bankrupt us,” said Trifonov. “It’s not about that though, it’s about right or wrong.”
Tinder’s case is understood to be founded on an interview that Trifonov gave with the New York Times saying that the name of the app should be pronounced to rhyme with Tinder.
But Trifonov pointed out that it is pronounced differently in many countries and also questioned Tinder’s right to copyright an existing word, or combination of letters.