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The ugly truth: creativity gives unattractive men a boost, but creative women aren’t so lucky

Creative men who are physically unattractive are just as appealing as handsome, uncreative men, study finds

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Author Salman Rushdie and his then wife, model and TV host Padma Lakshmi in 2006. Photo: Reuters
Agence France-Presse

In the ruthless world of the mating game, plain-looking men instinctively know that being funny, smart or poetic helps to compensate for a less-than-stellar exterior.

That gut feeling has now gained scientific validation from an unusual study published Wednesday.

Average-looking men become more alluring when women sense the man has an imaginative spark, it found.

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But for women, sadly, there may not be the same boost.

Indeed, one experiment suggests that less attractive women even worsen their mating chances if they show mental agility.

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“Creative women with less attractive faces seem to be perhaps penalised in some way,” said Christopher Watkins, a psychologist at Abertay University in Scotland, who carried out the research.

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