Cambridge Analytica, a data-analysis firm that worked for US President Donald Trump's 2016 election campaign, reportedly obtained the data of 50 million people in the US without authorisation. Photo: AP
Cambridge Analytica, a data-analysis firm that worked for US President Donald Trump's 2016 election campaign, reportedly obtained the data of 50 million people in the US without authorisation. Photo: AP

Trump election consultants harvested data from 50 million Facebook users ‘to target people’s demons’

The more than 50 million profiles represented about a third of active North American Facebook users, and nearly a quarter of potential US voters in 2014

Cambridge Analytica, a data-analysis firm that worked for US President Donald Trump's 2016 election campaign, reportedly obtained the data of 50 million people in the US without authorisation. Photo: AP
Cambridge Analytica, a data-analysis firm that worked for US President Donald Trump's 2016 election campaign, reportedly obtained the data of 50 million people in the US without authorisation. Photo: AP
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