Researchers found that when music volumes were increased by 15 decibels, customers in a cafe were 20 per cent more likely to buy food like burgers instead of a salad. Photo: SCMP Picture
Researchers found that when music volumes were increased by 15 decibels, customers in a cafe were 20 per cent more likely to buy food like burgers instead of a salad. Photo: SCMP Picture
Science

Loud music in restaurants makes you want a burger, not salad, study finds

‘These findings allow restaurant managers to strategically manipulate music volume to influence sales’

Topic |   Science
Researchers found that when music volumes were increased by 15 decibels, customers in a cafe were 20 per cent more likely to buy food like burgers instead of a salad. Photo: SCMP Picture
Researchers found that when music volumes were increased by 15 decibels, customers in a cafe were 20 per cent more likely to buy food like burgers instead of a salad. Photo: SCMP Picture
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