Indonesian customers visit a car mall in Jakarta. Men use luxury brands in the same way that animals use antlers, scientists say – and testosterone plays a role. Photo: Reuters

Testosterone makes men use luxury brands like antlers, displaying their rank to women: study

Men who received doses of testosterone were more likely to prefer high-status brands

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Indonesian customers visit a car mall in Jakarta. Men use luxury brands in the same way that animals use antlers, scientists say – and testosterone plays a role. Photo: Reuters
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