A scene from the US$100-million movie “Asura”, billed as China's most expensive domestically made film, which has become a flop of historic proportions. Photo: Ningxia Film Group

Scientists find the formula for box-office cinematic success. Producers of ‘Asura’, please take note

‘Man in a hole’ movies, with a happy-sad-happy trajectory, are the most financially successful films across all genres, researchers say

Topic |   Offbeat

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A scene from the US$100-million movie “Asura”, billed as China's most expensive domestically made film, which has become a flop of historic proportions. Photo: Ningxia Film Group
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