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Samsung Electronics
World

Samsung just unveiled its Infinity Flex foldable smartphone, but you’ll have to look closely

  • The 7.3-inch phone was revealed onstage, but journalists and developers were denied the chance to touch or get close to the mysterious device

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Justin Denison, Samsung Electronics senior vice-president of Mobile Product Marketing, unfolds Samsung's new foldable screen smartphone, during the Samsung Developers Conference in San Francisco on Wednesday. Photo: Reuters
Reuters

Samsung Electronics unveiled its much-anticipated foldable phone in San Francisco on Wednesday, urging Android developers to start writing apps for it.

Samsung needs to get the foldable phone right to reverse steep declines in profit for its mobile division and restore some of the cachet its brand has lost to Apple Inc.

Justin Denison, Samsung Electronics senior vice-president of Mobile Product Marketing, displays Samsung's new foldable screen smartphone, during the Samsung Developers Conference in San Francisco on Wednesday. Photo: Reuters
Justin Denison, Samsung Electronics senior vice-president of Mobile Product Marketing, displays Samsung's new foldable screen smartphone, during the Samsung Developers Conference in San Francisco on Wednesday. Photo: Reuters
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Foldable phones promise the screen of a small tablet in a pocket-sized device.

Justin Denison, senior vice-president of Samsung Electronics America’s Mobile Product Strategy and Marketing, was on stage when he showed a prototype with a screen he said measured 7.3 inches diagonally. The screen was dubbed the “Infinity Flex Display”.

Folded in two it appeared to resemble a thick phone, but Samsung did not give media or developers a chance to touch or see the device up close.

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