Elon Musk welcomes Kanye West back to Twitter after reinstating Donald Trump
- The American rapper who know goes by the name Ye was suspended from the platform last month following a series of anti-Semitic rants
- This is the second notable reinstatement by new owner Elon Musk, who welcomed former US President Donald Trump back to the platform this weekend
Musk responded positively to Ye’s initial tweet, tweeting “Don’t kill what ye hate, Save what ye love.”
Musk’s latest tweet depicts Twitter as a drug that Trump will be sorely tempted to return to. The billionaire Twitter owner’s courtship of the network’s controversial figures – beside himself – threatens to further alienate advertisers, who have been wary about associating their brands with the service in recent times.
Twitter has been setting new highs for user numbers under Musk’s leadership, which has attracted attention for abrupt job cuts, equivocation on product changes and an ultimatum to employees to either stay for a new “hardcore” work culture or leave.